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Alba Roig
Fashion · Travel · Valencia

Alba Roig

Clothes you can actually wear, cities on foot and seven-o'clock light. 268,000 people watch it every week.

New content every day at 7 pm.

About me

I started showing my 20 m² wardrobe and still have no stylist

I studied fashion design, worked three years for a Valencia label and in 2021 opened the account to show how I combined what I already owned. Today two people live off this: Clara, who edits, and me.

No face filters and no clothes I wouldn't wear. If a brand wants a campaign, I spend three weeks with the product first.

  • No face filters, no body retouching
  • Three weeks with every product before recommending it
  • Available for trips and shoots across Europe
Alba gazing at the sea from a ferry deck

For brands and agencies

Figures from the last 30 days, taken from each platform. The PDF media kit has the case studies with results.

268Kfollowers@albaroig8.4% engagement
410Kfollowers@albaroig3.1M views a month
46Ksubscribers@albaroigMonthly travel vlogs
9.800subscribersOn Sundays

Audience

Women 18-3474 %
Spain63 %
Italy and Portugal17 %
Cities over 200,00068 %

Brands I've worked with

Sustainable clothing brandBoutique hotel chainEuropean airlineSunglasses labelSPF skincare

Formats et tarifs

Stories

from €650

Three stories with link and mention, on the same day.

  • Direct link to shop
  • Discount code
  • Stats after 48 h

Post + Reel

€2,400

One grid photo and one Reel, with three-month usage rights.

  • My own shoot, natural light
  • Copy approved by the brand
  • Hi-res photos for your channels

Brand trip

custom

Three to five days with daily content across every platform.

  • Joint calendar
  • YouTube vlog
  • Final report with reach and clicks

alba@albaroig.com

Sundays, in your inbox

A short email with the week's looks, where I bought them and the trips coming up. No hidden affiliate codes.

  • Links for everything I wear, with sizes
  • Discounts before they hit the stories
  • One email a week, never more

Brands, agencies and press

Tell me the product, the dates and the approximate budget. I reply within 48 hours with availability and a proposal.

I only work with products I'd wear anyway. Paid content is always labelled.